{"definitions":{"checkout_attempt_vs_start":"attempt=クライアントの購入ボタン押下 / start=サーバーのStripeセッション作成。差分が大きい週はチェックアウト導線の故障シグナル","creators_verified":"現在メール認証済み(verified=1)のクリエイター総数。スナップショット値なので、認証解除があると weeks.new_creators の合計と乖離しうる","makers_with_attributed_product":"作者刻印(meta_json.maker_email)付き作品を持つ作者数。agentストアのオーナー帰属はここに含まれない(売上集計には含む)ため makers_with_first_sale より小さくなりうる","makers_with_first_sale":"1件以上売れた作者数(刻印 or agentストアオーナー)。各作者は生涯最初の売上(MIN(created_at))が属する週に一度だけ first_sale_creators として数えられるため、Σ weeks.first_sale_creators = この値 が定義上常に成立する(週次は『その週が生涯初売上だった作者数』であり、週次アクティブ作者数ではない)","new_creators":"その週に初めてメール認証を完了した(verified_at がその週に入る)クリエイター数","orders":"カタログ注文数 (amount>0・予約中除く)","products_made":"クリエイター/エージェント発の作品数 (legacy_source: public_make + agent_api)","registrations":"その週の登録完了イベント数 (you_register — 6桁コード認証成功時にクライアント発火。広告ブロッカー等で実登録より少なく出ることがある: 真実源は new_creators)","revenue_jpy":"クリエイターループ(カタログ注文)の累計売上。MU全体の売上(オークション/MUGEN等含む)は /transparency 参照 — 本数値はその部分集合","shares":"その週のシェア操作数 (PDP/作者ページの share イベント)","visitors":"その週のユニーク訪問者数 (funnel_events pageview の distinct visitor_id)","weeks":"週は月曜開始のUTC日付範囲 [week_start, week_end_exclusive)。current=true は進行中の週(数字はまだ増える)"},"honest_note":"ゼロもそのまま出します。数字は catalog_orders / collab_users / mu_credit_ledger の実数。","north_star":{"as_of":"2026-07-04 19:22:22","last_confirmed_week":0,"last_confirmed_week_start":"2026-06-22","name":"first_sale_creators_per_week","name_ja":"初売上を経験したクリエイター数/週","this_week":0,"this_week_is_partial":true,"week_start":"2026-06-29","why":"クリエイターが最初の1枚を売れた週 = MUが約束を果たした週。この数が伸びない施策は捨てる。"},"totals":{"creators_verified":8,"makers_with_attributed_product":1,"makers_with_first_sale":3,"orders":30,"products_made":1124,"revenue_jpy":132660},"weeks":[{"checkout_attempt":0,"checkout_start":0,"current":false,"first_sale_creators":0,"new_creators":0,"orders":0,"products_created":0,"registrations":0,"revenue_jpy":0,"shares":0,"visitors":0,"week_end_exclusive":"2026-04-20","week_start":"2026-04-13"},{"checkout_attempt":0,"checkout_start":0,"current":false,"first_sale_creators":0,"new_creators":0,"orders":0,"products_created":0,"registrations":0,"revenue_jpy":0,"shares":0,"visitors":0,"week_end_exclusive":"2026-04-27","week_start":"2026-04-20"},{"checkout_attempt":0,"checkout_start":0,"current":false,"first_sale_creators":0,"new_creators":0,"orders":0,"products_created":0,"registrations":0,"revenue_jpy":0,"shares":0,"visitors":0,"week_end_exclusive":"2026-05-04","week_start":"2026-04-27"},{"checkout_attempt":0,"checkout_start":0,"current":false,"first_sale_creators":0,"new_creators":0,"orders":0,"products_created":0,"registrations":0,"revenue_jpy":0,"shares":0,"visitors":0,"week_end_exclusive":"2026-05-11","week_start":"2026-05-04"},{"checkout_attempt":0,"checkout_start":6,"current":false,"first_sale_creators":0,"new_creators":0,"orders":0,"products_created":0,"registrations":0,"revenue_jpy":0,"shares":0,"visitors":274,"week_end_exclusive":"2026-05-18","week_start":"2026-05-11"},{"checkout_attempt":13,"checkout_start":2,"current":false,"first_sale_creators":0,"new_creators":0,"orders":0,"products_created":0,"registrations":0,"revenue_jpy":0,"shares":0,"visitors":135,"week_end_exclusive":"2026-05-25","week_start":"2026-05-18"},{"checkout_attempt":19,"checkout_start":1,"current":false,"first_sale_creators":0,"new_creators":0,"orders":4,"products_created":9,"registrations":0,"revenue_jpy":7200,"shares":0,"visitors":186,"week_end_exclusive":"2026-06-01","week_start":"2026-05-25"},{"checkout_attempt":26,"checkout_start":628,"current":false,"first_sale_creators":2,"new_creators":3,"orders":14,"products_created":325,"registrations":1,"revenue_jpy":72800,"shares":1,"visitors":712,"week_end_exclusive":"2026-06-08","week_start":"2026-06-01"},{"checkout_attempt":42,"checkout_start":2239,"current":false,"first_sale_creators":1,"new_creators":2,"orders":8,"products_created":421,"registrations":0,"revenue_jpy":34380,"shares":5,"visitors":447,"week_end_exclusive":"2026-06-15","week_start":"2026-06-08"},{"checkout_attempt":16,"checkout_start":612,"current":false,"first_sale_creators":0,"new_creators":2,"orders":4,"products_created":241,"registrations":1,"revenue_jpy":18280,"shares":4,"visitors":74,"week_end_exclusive":"2026-06-22","week_start":"2026-06-15"},{"checkout_attempt":1,"checkout_start":180,"current":false,"first_sale_creators":0,"new_creators":1,"orders":0,"products_created":61,"registrations":0,"revenue_jpy":0,"shares":0,"visitors":83,"week_end_exclusive":"2026-06-29","week_start":"2026-06-22"},{"checkout_attempt":1,"checkout_start":148,"current":true,"first_sale_creators":0,"new_creators":0,"orders":0,"products_created":67,"registrations":0,"revenue_jpy":0,"shares":0,"visitors":57,"week_end_exclusive":"2026-07-06","week_start":"2026-06-29"}]}