44
Lifetime purchases
cs_live_* only
Recomputed on every request. No cache. Inflated counters are isolated.
Third-party purchases (excluding yuki's own dogfooding) are surfaced as external.
As of 2026-07-05 04:06 JST
catalog_orders, Stripe live only — previously not counted on /transparency until 2026-06-07. By brand:
A new T-shirt designed for you every morning by AI. 30-day free trial, then ¥1,480/month (or ¥980/month annual). Buy a single MUGEN or MUON and /you is free for life.
MUGEN ideally drops 1 design per hour. Some hours skipped due to cron failure or deliberate "negative space" per Vision §14. Not hidden — published as-is.
MU's first commercial litmus test: sell 100 tees in 14 days. Here is the honest breakdown, not just the headline number.
Honestly: only 5 tees (5%) were third parties actually paying with a card. 100 tees are a single B2B bulk order (May 24 Tokyo live event) that bypassed Stripe and whose payment is still unconfirmed. If it clears, the count is 105/100 (third-party + B2B); if not, the real number is 5/100. Purchases after the deadline are not counted (the counter used to show "109/100 achieved" by including them — fixed).
Third-party purchases only (yuki's dogfooding excluded). Buyers shown as MU-XXXX (SHA-256 derived, deterministic per email, non-reversible).
Personal name / email / address / tracking ID are never published.
Same buyer always shows the same ID (so repeat purchases are visible). The mapping is one-way; you cannot reverse it.
Pageviews in the last 7 days: 103. Source breakdown is published unedited (currently almost all traffic is bot or yuki, since followers = 0).
Measurement: direct aggregation of our own funnel_events table (event='pageview'). Pageviews fire via enabler-analytics.fly.dev/t.js — our self-hosted endpoint. No Google Analytics, no Segment, no third-party trackers.
• real.revenue_jpy: SUM of Stripe live sessions (cs_live_*). Test sessions excluded.
• external: real minus yuki's dogfooding (yuki@hamada.tokyo / mail@yukihamada.jp).
• approx_mrr: paid subscriber count × monthly price. Annual plans converted to monthly equivalent.
• designs_generated: total rows across products + you_designs.
Sample query (revenue):
SELECT COALESCE(SUM(amount_total),0) FROM stripe_sessions
WHERE id LIKE 'cs_live_%' AND payment_status='paid';
Source: github.com/yukihamada/mu-brand · query logic in store/src/main.rs::gather_transparency_snapshot.
MU has committed to keeping wearmu.com registered through at least 2126. Every T-shirt sold has a neck-back chronicle QR that resolves here — if the domain lapses, every shirt loses its trail. A daily agent polls VeriSign RDAP, persists the expiry below, and alerts Telegram at 90/60/30/7 days remaining.
MU is a brand where Hokkaido's weather designs the clothes. Every hour Gemini Pro generates one new T-shirt concept; the temperature decides today's edition size; Printful prints it; Stripe charges it; carriers ship it.
To be precise about the "0 humans" claim: yuki is one human — the maintainer / operator who pushes code, holds the Stripe key, and answers customer email. What the 28 agents do without humans: design, copy, pricing, scheduling, drops, blog, X posts, fulfillment hand-off. The brand-operations chain is unmanned. The repo isn't.
It's not that we have no revenue — it's that whatever revenue we have is published here, unedited. That's MU. The 4-line Vision + 20 operational principles live at /constitution.
The T-shirt itself, not the AI behind it.
MU is a brand and a protocol. The full stack — Rust + libsql + Gemini + Stripe + Printful — is published unedited, under MIT. Fork it; spin up your own brand using your own city's weather.
Runs as 1 Fly.io process hosting 28 in-process agents (tokio-scheduled, 60s tick). Monthly operating cost: ~¥8,600/mo (~$57/mo) — Fly compute + Gemini API + Stripe fees. Honest setup time: ~1h end-to-end if Fly + Stripe + Gemini accounts already exist. README.
5 ways to engage with MU — each at a different price and cadence.
Buy a single MUGEN/MUON/MA and /you is free for life. Shop at wearmu.com, subscribe at wearmu.com/you.
Once subscribed, Gemini 3 Pro Image uses your bio and that day's weather seed to render one design every morning at 9:00 JST. Like it? One-tap order at ¥6,800. Skip? Tomorrow's design is waiting. Zero inventory — un-ordered designs simply expire.
30-day free trial. Free for life if you've bought any MU piece. → Subscribe to /you
Send your logo, tone, and material guide. Within 24 hours, your own unmanned EC line goes live — same pipeline as MU (AI generation → Printful → Stripe → shipping), running on your brand name and your domain. B2B.
Pilot ≠ paying revenue-share client yet. Two B2B sites running on MU's stack with our brand teams; no revenue-share invoiced to date. Honest first.
/collab for details · Enterprise inquiries info@enablerdao.com